Sixteen questions you already know the answers to.

Question 1. What is your name, and what is your role at Burstows?

Question 2. What will you mostly ask Claude to help with?

Emails, notices, social posts, letters to families, reports for the board, something else.

Question 3. In two or three sentences, what is Burstows and where is it?

Question 4. Who does Burstows serve, and what are they usually going through when they reach you?

Question 5. What makes Burstows different from other funeral homes?

In your words, not the brochure’s.

Question 6. Who are the people you write to most?

Families, the wider community, staff, suppliers, the board.

Question 7. Which of those readers needs the most care, and what does that care look like on the page?

Question 8. Pick three words for how Burstows should sound.

For example: warm, steady, plain.

Question 9. Paste in one piece of writing you are proud of.

Claude learns more from one real example than from any list of adjectives.

Question 10. Paste in one piece of writing that is wrong for Burstows, and say why.

Question 11. Which words and phrases belong to Burstows and should keep appearing?

Question 12. Which words must never appear?

Sales language, clichés, anything the industry says that families do not.

Question 13. What facts must be right every single time?

Phone numbers, addresses, opening hours, the names of chapels, the people who can be named.

Question 14. Which facts change often enough that Claude should ask rather than guess?

Prices, dates, who is on duty.

Question 15. What should Claude never do without checking with you first?

Quote a price, name a family, promise a time, mention a competitor, send anything.

Question 16. Are there Burstows rules about AI, privacy or confidentiality that every piece of work has to follow?

Say them here in plain words. If the board has a policy, this is where its rules land.